New York Fashionistas Celebrate Fashion’s Biggest Shopping Night
Sept 8, 2011, New York City: As the City’s fashion followers hopped from party to party and store to store during the 2011 Fashion’s Night Out, South Asian fashionistas, for the first time, were treated to a fashion show and party celebrating Indian Couture Collections at Shehnaai Couture’s new Fifth Avenue showroom.
About two hundred people including red carpet celebrities packed Shehnaai Couture to see the fashion show featuring the designs of Geetanjali Singh and Sabah Arenja of Saa.n.shé. Along side bridal lehngas and saris, guests also saw embellished gowns and suits in bright, vibrant colors. The finale of the Saa.n.shé collection featured actress Deepti Gupta wearing a royal blue and orange silk ensemble while the end of Geetanjali Singh’s collection included comedian Vidur Kapur and actors Samrat Chakrabarti and Sanjiv Jhaveri dressed in bespoke menswear. Other celebrity guests included Shetal Shah, Purva Bedi and Alysia Reiner.
“We are very excited to be a part of Fashion’s Night Out,” says Shirin Vinayak, owner of Shehnaai Couture. “Our participation in the event shows the global nature of fashion. It’s a testament to the prevalence of Indian designers in this market and the strength of the South Asian-American community.”
Shehnaai Couture’s FNO event was co-hosted by Bibi Magazine, a bridal and fashion magazine focusing of South Asian designers. Hair/makeup was done by Karuna Chani of KC Makeup and featured soft eyes with bold red lips. The legendary DJ Kucha deejayed the after party. Sponsors for the event included Kingfisher Beer, a brand synonymous with fashion, music and good times, Sweet Silk confections and a number of makeup companies for the gift bags.
Shehnaai Couture is the brainchild of entrepreneurial couple Shirin and Sanjeev Vinayak, and is known as New York City’s leading house for high-end Indian labels such as Sabyasachi, Vikram Phadnis, Prriya & Chintan, Amber & Shirrin, Private Collections by Zeenat Sayani, Neeta Bhargava and Geetanjali Singh mixed with newcomers such as Saa.n.shé, Zene by Priya and Farzeen, Bhanuni by Jyoti Sharma and Sapana Amin. Each of Shehnaai’s designers has established brand presence in India and each collection is indicative of the designer’s individuality. Multi-designers and seasonal rotation keeps the boutique completely on trend with the fashion of India.
Fashion’s Night Out (FNO), now in its third year, is a worldwide fashion event hosted by Vogue Magazine, Mayor Bloomberg, NYC & Company and the CFDA to celebrate and support the fashion and retail industry. With celebrities, designers and stars performing and mingling with shoppers, FNO is a night to celebrate through unique shopping events and happenings.
About Sabah Arenja of Saa.n.shé
Created in 2008 by mother-daughter duo, Sheetal and Sabah Arenja in the fashion capital of India, Bombay, Saa.n.shé is best known for its colorful bridal gowns and evening wear. The couture collections at Saa.n.shé are a dramatic indulgence of over-the-top opulence contrasted by delicate and fragile elegance inspired by the oxymoronic nature of fashion. Contemporary silhouettes are constructed with traditional Indian fabric and textures that reflect the ancient embroideries of Rajasthan modernized in on-trend color palettes. The collection offers lehngas, kalidaars, sherwanis and the ever-classic sari.
About Geetanjali Singh of Khubsoorat Collection
An international brand that has retail outlets in New York, London and Delhi, Geetanjali Singh is the daughter of famed designer Mani Kohli and the sister of British menswear designer Saran Kohli. Her collection reflects her English upbringing with her Indian heritage, viz a viz Victorian corsets reformed in lush Indian silks and embroideries atop skirts dramatized by tulle petticoats and trains. Her celebrity clientele includes many Bollywood and Hollywood celebrities, New York City socialites and members of both British and Arab royal families.
SHEHNAAI COUTURE
303 Fifth Avenue, Suite 1211, New York City 10016
[main] 212.684.3161 / [direct] 917.519.5456
www.ShehnaaiUSA.com / info@ShehnaaiUSA.com
