Figuring out what you want to wear at your wedding is easy, finding an outfit that will meet your expectations is a lot harder, paritculary when living in the US. Edison-based bridal and fashion boutique Nazranaa has taken an innovative approach to the whole process. They have created a web series that showcases brides and grooms coming to the store and searching for their perfect ensemble. What makes the series interesting is the very real concerns heard from the bride, her groom and (yikes!) his mother! From showing too much skin, to colors not being traditional enough, the Nazranaa Diaries navigates the search for the perfect South Asian attire. The result is a first-time look at the first few steps of being a newly betrothed bride, sometimes confusing, sometime funny and always entertaining.
Shivangi Gupta, lead designer for Nazranaa, says, “Each episode is a story of the couple, about what they are looking for and how we can make it work for them. We choose brides based on the customers who come to our store.” Expect to see 10 episodes of the Nazranaa Diaries on Youtube in the near future. And go visit the store, who knows, the next bride just might be you!
Nazaranaa
16 Marconi Ave
Edison, NJ 08830
