In 2013, when Meeta Manglani hand-made a rakhi to tie to her namesake brother, Jitin Hingorani, neither of the two thought that this simple gesture would launch a brand of modern and stylish rakhis that actually last. The rakhi ceremony, or properly known as Raksha Bandhan, is a Hindu ritual where females tie a thread onto the wrist of their brothers, whether blood-related or namesake. The thread represents her prayers for his well-being and success. He reciprocates with a gift or money.
The rakhis themselves are usually made out of thread and are worn until they break, reminding the male wearer of his sister’s love. When Jitin’s rakhi broke, he felt sad at the loss of such a keepsake. That’s when it occurred to him that he and Meeta start a line of urban-styled rakhis that last. Named Forever Rakhi, Foreverrakhi,com, the brand carries a line of thread and beaded rakhis each embellished with a charm that gives the rakhi meaning.
How are these rakhis different? These rakhis are different from regular ones for many reasons – the primary reason being that all the rakhi threads are not open ended. In other words, all the rakhis have an enclosure and can be put on and taken off by the brother himself. On Raksha Bandhan, the sister can now either put on a beaded, elastic-based rakhi or a thread rakhi with a slip knot. This feature allows the brother to develop a collection of rakhis that he can wear forever and that reminds him of his sister each time he wears one. That’s where the name “Forever Rakhi” comes from.
Another reason these rakhis are different from regular ones is that each rakhi has a charm, which has a specific meaning that can be learned here.
What do some of the charms mean? For example, the Pravin Rakhi ($18) is a thread rakhi with a symbol of the evil eye. The rakhi incites protection, luck and safety. The Patrick Rakhi ($25) with simulated Tibetan Mala beads on an elastic band has a Buddha head charm and signifies peace, serenity and patience.
Where are the rakhis made? The rakhis are made in India. We are working with manufacturers that work with various artisan groups. At the moment we have not been allocated a specific group, but we are in talks to help employ domestic violence victims to make the rakhis for the next rakhi season.
Where are the rakhis available? For our first year, the rakhis are available for purchase online. Fulfillment will begin at the end of July.
Rakhsa Bandhan 2014 is Sunday, August 10th.
