August 13th 2012, New York, NY: Emerging designer Siddhi Vaishnav debuted her first collection at 27th Street Studio in Manhattan. Luxurious fabrics such as raw silk, georgette and chiffon mingled with rhinestone, fabric appliques and thread embroideries in the colors of mustards, blues, blacks and bold whites and reds. Cuts included shorter hemline lehngas, stitched sarees, capes over leggings, dresses and gowns. The collection, named A Tale of Two Cities, was influenced by the cities of New York and Mumbai. The label carries the tagline “because life is a red carpet™,” and the show was set on none other than… a red carpet.
The 21-piece collection ranges from $200 – $800 and includes everything from pre-pleated saris and pant suits with capes, to churidar sets that double as dresses and customized bridal trousseaus.
“I know many people have the dream of being in the spotlight and living a life full of glitz and glamour, so I wanted to create a line where I could fulfill that dream for them,” says Siddhi Vaishnav of her debut collection. An integral standout in Siddhi’s design is the intricate back work that is part of every ensemble. Additions such as pockets and attached accessories add functionality to the clothing while adding a unique touch to each design.
Siddhi has been designing her own clothes since she was 14. The idea for her own line came about when individuals began asking for the apparel she wore at various events and over the course of a whirlwind year, Clic was born. Using her own unique personal style and combining it with today’s self-expressive fashion climate, Siddhi created the Clic collection to consist of high-end ensembles that are designed to be worn at events from red carpets, to walking down the aisle, to everything in between. Inspired by her ideas and sense of style, Siddhi’s debut collection is original and unique; putting Clic in a category of high-end labels right off the runway.
A big believer in charity and community, Siddhi has partnered with Baal Dan, a non-profit organization that provides education to young children in India. Clic By Siddhi will be donating a portion of all yearly sales to the charity. Clic offers the convenience of being able to personalize, rent, or own any of the label’s creations.
